Ceramic Sanitary Ware Market – An Overview

Global ceramic sanitary ware market is experiencing tremendous growth rate owing to the growth of real estate industry, diversity in ceramic sanitary ware production in emerging countries, and changing preferences from consumers. CSW market is projected to grow at the compounded annual growth rate of 8.31% and reach the market value of $33.02 billion by the year 2016. Asian market accounted for the maximum share of this market, holding around 43.1% of total market share due to low cost manufacturing and presence of more number of medium and small enterprises within the region. Asia Pacific leads the global production of ceramic sanitary wares.

According to the market projections, as of 2011, Asia Pacific manufactures around 171 million units of ceramic sanitary ware and production is expected to grow to 245.02 million units by the year 2016. China, India, and Thailand are biggest manufacturers of ceramic ware in Asia Pacific. Among the other regions, Brazil in South America, Mexico in North America, Turkey in Europe, and Egypt in Middle East are the biggest manufacturers of ceramic sanitary wares.

Ceramic sanitary wares are the products used for hygiene purposes and its production is classified according to the different product types. Over the span of time, these products are valued as life style products. This market is composed of following products

· Water Closets

· Toilets

· Bidets

· Cisterns

· Wash Basins

· Pedestals

· Shower Plates

These products are available in many variations and price versions. Amongst all product types, water/ toilet closet is the largely manufactured product with around 103 million units manufactured annually. This value is expected to rise to 139.05 million units by the year 2016 at the compounded annual growth rate of 6.29%.

Real estate market remained the major driver for ceramic sanitary ware industry. Low penetration percentage of pressure casting technology and rising environmental concerns are some major challenges faced by this industry; however, there are increased opportunities for growth of this industry in emerging economies like Asia Pacific, South America, and Middle East. Some of the major players of this market include

ToTo (Japan), American Standard (U.S.), Roca Sanitario SA (Spain), Kohler Group (U.S.), Eczacibasi (Turkey), Villeroy & Boch (Germany), Duravit (Germany), Ceramica Althea (Italy), and others.

This industry is also segmented on the basis of technology. Initially, slip casting technology was used for molding of ceramic sanitary wares; however, high pressure casting technology offered numerous benefits over slip casting technology. Some important advantages of using high pressure casting technology include increased productivity, reduction in manpower, and increased mold life.

The global market is expected to grow to 442.5 million units by the year 2016 at the compounded annual growth rate of 6.4%. Asian market is expected to dominate this industry as a result of steady growth of ceramic sanitary ware market in China, and strong demand from other developing economies; viz, India and Thailand.